When we asked 888 head of B2C Itai Pazner how he was marketing 888Sport, he replied simply: “Very aggressively”.
The 888Sport brand was everywhere in 2016. London taxis were emblazoned with the home nations’ colours and 888’s innovative Treble The Odds offer was plastered alongside and on inside screens as Euro 2016 kicked off. The company later launched a new television campaign with its Take ‘Em On ads delivering a quite different message to the in-vogue live-odds ads cluttering our screens.
And its marketing campaign delivered immediate results. With sportsbook revenue climbing 63 per cent in the most recently available financial results, 888Sport has overtaken the company’s bingo product for the first time. And those figures didn’t even include the latter stages of Euro2016.
888Sport has a long way to go to fulfil the opportunity it sees in sport but it’s going about it the right way.
Gaming Intelligence Awards & Hot 50 of 2017
GIA Casino Operator of the Year: Amaya
GIA Bingo Operator of the Year: Jackpotjoy
GIA Poker Operator of the Year: Amaya
GIA Lottery Operator of the Year: British Columbia Lottery Corporation
GIA Social Casino Operator of the Year: Zynga Casino
GIA Sports Betting Operator of the Year: Sky Bet
GIA Socially Responsible Operator of the Year: Unibet
GIA Game of the Year: Cash Out Roulette, Be The House
GIA Marketing Campaign of the Year: 888Sport
GIA Bingo Supplier of the Year: Dragonfish
GIA Casino Supplier of the Year: NETENT
GIA Lottery Supplier of the Year: Scientific Games
GIA Marketing Services Provider of the Year: Optimove
GIA Poker Supplier of the Year: Relax Gaming
GIA Social Casino Supplier of the Year: Greentube
GIA Sports Betting Supplier of the Year: SBTech
GIA Innovation Award: Digital Sports Tech, Player Prop Bets
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