UK newspaper group The Telegraph is giving its readers personalised and contextual sportsbetting adverts through a new native advertising product from Fresh8.

Fresh8's publisher toolkit automatically matches operator bets and offers to editorial content in both native and ad-served environments, leveraging real-time customer data and editorial content. This, the supplier says, will deliver the most effective conversion messaging in key locations on publisher pages.

Premium subscribers continue here to the full article.


GIQ Magazine