UK-listed online gaming operator 32Red has sealed a deal for its bingo brand 32Red Bingo to sponsor the news series of popular UK chat show The Paul O’Grady Show.
The ITV show will feature 32Red Bingo idents before and after the programme as well as during ad breaks, with the deal marking the operator’s second major collaboration with the channel.
It follows the commercial partnership with ITV through which the operator obtained the exclusive rights to develop [...]
