US casino games developer MX Digital has announced the official launch of MX Casino, a free-to-play Facebook app launched in partnership with marketing and analytics specialist Traffic Generation (TraffGen).

The app currently features a number of MX Digital’s celebrity-inspired slot games including Hulkmania, based on the wrestler Hulk Hogan, Dennis Rodman’s Rad Slam, and David Hasselhoff's Hoff.

“We have been looking for the right strategy, and the right partner to expand into the social gaming sector for some time,” MX Digital co-founder Eric Bischoff said of the launch. “We have great brands with partners who have passionate social media fan bases and who are anxious to promote these games with us.”

The offering has been launched in partnership with TraffGen, which supplied MX Digital with its full portfolio of marketing solutions, including integration to enhance the social elements of the games.

“As was recently announced, MX Digital has partnered with data and analytics specialist TraffGen, which recently announced expansion into the United States and has opened offices in Las Vegas & Chicago,” MX Digital co-founder Ike McFadden added. “TraffGen is a perfect partner. They offer a variety of marketing and technology services to their clients in social, online waged, and land-based casino industries.”

“When we entered into our partnership with MX Digital, we were very excited about their plan to leverage the large social media following associated with their library of brands: to provide fans worldwide with the ultimate social casino of slot machines,” TraffGen chief executive Andy Caras-Altas said.

He added that MX Digital's high-profile brands "have a natural fit" with the social casino market as players increasingly look to engage with trusted brands in what is an ever-congested market.

MX Digital works with a number of real-money gaming companies, launching its slot based on the popular 1980s film The Blues Brothers with William Hill, and Missing in Action, based on the Chuck Norris film, with MGM.

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