BetMakers Technology Group has agreed a deal to integrate its racing services with Gaming Innovation Group’s sports betting platform.
The agreement will see BetMakers’ Embedded Racebook Solution integrated with GiG’s SportX platform, offering a full racebook with a comprehensive platform that includes wagering, form, data and embedded video.
“This agreement reinforces our dedication to providing our partners with extensive event coverage and a best-in-class sports betting solution,” said GiG chief business officer Andrew Cochrane. “The continual enhancement and innovation of our sportsbook highlight SportX’s exponential growth potential, guaranteeing a feature packed, industry-leading offer that is focused on driving increased functionality, productivity and growth. We are delighted to offer the BetMakers Embedded Racebook Solution as part of SportX to our partners.”
BetMakers Technology Group CEO Jake Henson said: “BetMakers is excited to partner with GiG to deliver racing on their state-of-the-art platform. GiG’s SportX sportsbook platform delivers an exceptional user experience and BetMakers’ Embedded Racebook Solution will fit seamlessly within that environment, providing a comprehensive and highly professional suite of services that will enhance the experience of their end users and provide valuable services to their operator partners.
“We are delighted to work closely with GiG to help grow demand for horseracing on their platform and further contribute to the health and welfare of the global racing industry.”