bet365 has partnered with Stronach Group’s 1/ST Technology to launch a new Advance Deposit Wagering (ADW) service in the United States.
1/ST Technology will power the new horse racing offering from bet365, which will allow players to bet on horse races across web and mobile app channels in US jurisdictions where ADW is permitted.
The partnership gives bet365 access to 1/ST’s entire horse racing ecosystem, including the 1/ST BET, Xpressbet, Monarch Content Management, and AmTote International brands.
1/ST Technology chief revenue officer Keith Johnson said: “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST BET to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365’s customers.”
1/ST BET is the official betting app of Santa Anita Park, Gulfstream Park, Golden Gate Fields, the Maryland Jockey Club, the legendary Preakness Stakes, the Pegasus World Cup Championship Invitational Series, and the upcoming California Crown.
“We’re delighted to partner with 1/ST Technology in a milestone announcement for bet365,” said a spokesperson for the company. “The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”