Paddy Power has unveiled its first exclusive branded gameshow, Paddy’s Mansion Heist, for players in the United Kingdom and Ireland.
The first-of-its-kind live casino game show was made in collaboration with Playtech, with the pair working closely to create a custom designed, immersive and large-scale digital studio.
Paddy’s Mansion Heist, as the name suggests, is set inside Paddy’s mansion and offers players the opportunity to pull off the ultimate heist.
The game has four live action bonus rounds and users have the chance to bet on Paddy’s 54 segment wheel and explore the mansion through a series of interactive rounds, with the opportunity to steal lucrative loot in each room.
The culmination of the game is with Paddy’s Vauly, where players are teased with glimpses of Paddy’s gold. In this round, players can win up to 4,000 times their bet.
“PP Games’ longstanding partnership with Playtech has led us to developing one of our most exciting games ever – Paddy’s Mansion Heist,” said Flutter Entertainment commercial director Roisin Hogan.
“This game represents Playtech’s and PP Games’ commitment to innovation and delivering an unparallelled customer experience. We are thrilled to bring this exciting game to market.”
Kevin Kliminster, chief product officer at Playtech, added: “We are proud to collaborate with an iconic brand like Paddy Power, one of Playtech’s longest standing partners to launch Paddy’s Mansion Heist.
“Bespoke games have become essential to cater to the evolving market demand for personalised, entertainment-led experiences. Mansion Heist delivers on the theatre and engagement that Paddy Power players have come to expect.”