Inspired Entertainment has launched Re-Play esports featuring Counter-Strike: Global Offensive in association with Kaizen Gaming.
Kaizen’s Betano brand is the first to launch the Re-Play esports game in multiple markets in Europe, North and South America, and Africa.
The game aims to blend traditional virtual sports with fixed odds esports, offering constant esports events through Inspired’s virtual sports platforms.
Re-Play showcases footage from Counter-Strike’s global tournament, the Champion of Champions Tour, which includes a number of professional esports teams.
The data used for Re-Play will be provided by GRID, a game data platform that specialises in providing in-game data solutions for the esports and iGaming industry.
Bets are offered on a range of outcomes, including which team will win, which team will get the first kill, and the total number of survivors.
“Esports is a rapidly evolving recreational activity with a global audience now exceeding 500 million. Kaizen Gaming, one of the industry’s leading operators, continues to recognise the incremental revenue potential that our products can generate in both virtual sports and esports betting,” said Ian Freeman, chief commercial officer of virtual sports at Inspired.
“By integrating Virtual Sports with eSports, we are tapping into an entirely new market, offering a wealth of game-changing opportunities. This not only attracts new players but also provides our current players with an exhilarating new gaming experience.”
Vangelis Kalloudis, gaming senior product manager at Kaizen Gaming, commented: “We are the first operator to launch Re-Play esports with Inspired, a company known for their innovative content production.
“Re-Play eSports complements our existing collection of Virtual Sports and opens up a whole new category of sports betting that allows us to expand our reach beyond the traditional realm of Virtual Sports, ensuring we are constantly enriching our customer’s experience.”
Shares in Inspired Entertainment Inc (NASDAQ:INSE) closed 3.49 per cent higher at $8.90 per share in New York Monday.