Pragmatic Solutions CEO Ashley Lang explains how Artificial intelligence (AI) can be a transformative force in iGaming, reshaping areas such as player engagement, responsible gaming, and lifetime value predictions.
AI is not a singular feature to be expected from any one platform provider. Instead, it is a capability that must be seamlessly integrated into an operator’s ecosystem, leveraging best-in-class solutions as they evolve.
At Pragmatic Solutions, we recognise that AI innovation does not come from a single entity but from a dynamic landscape of specialised providers. The role of a modern platform is not to build and bind operators to proprietary AI models but to enable seamless integration of various AI-driven technologies.
This approach ensures that operators can continuously test, refine, and replace AI providers based on performance and innovation.
Flexibility and Adaptability
Rather than embedding AI models directly into the platform, Pragmatic Solutions is designed to facilitate AI adoption by making structured data available to external AI systems.
Traditional platforms – rigid and monolithic in structure – can act as barriers to innovation. Conversely, a flexible, modular platform architecture enables operators to integrate AI seamlessly, creating a cohesive and responsive technology stack.
Our approach ensures that operators can provide AI vendors with the necessary data while retaining the agility to switch providers as better models emerge. This adaptability is crucial in a rapidly evolving field where technological advancements can shift competitive advantages overnight.
For example, operators may leverage lifetime value (LTV) prediction models from providers such as Future Anthem to enhance player segmentation and personalisation. Similarly, responsible gaming (RG) models from companies like Neccton can be integrated to monitor and mitigate risky player behaviours.
By allowing operators to choose and seamlessly implement these specialized AI solutions, we empower them to stay ahead in a fast-changing industry.
Open and Modular Platform
Pragmatic Solutions provides an open and modular infrastructure that enables AI-driven insights to be fed back into the platform in real time. Whether AI models generate player cohorts, segment users based on predictive analytics, or flag at-risk behaviour, our platform is built to act on these insights efficiently.
This level of interoperability ensures that operators are not locked into a single AI provider. If a superior solution emerges, operators can swiftly adapt, replacing or augmenting their existing AI systems without disrupting their core operations.
A fundamental point of distinction in Pragmatic Solutions’ philosophy is that we do not develop proprietary AI models. Instead, we provide the infrastructure necessary for AI-driven decision-making to thrive within an operator’s ecosystem. This ensures operators retain full control over their AI strategy, selecting the best-in-class tools to maximise player engagement, compliance, and profitability.
Solutions like the Pragmatic Solutions Data Lake exemplify the adaptability, scalability, and innovation necessary to harness AI’s full capabilities. As a centralised data repository that collects, consolidates, and enriches business data, the technology is designed to provide access to complex datasets, real-time analytics, and precise data inputs essential for training and deploying AI models.
These tools provide capabilities that go beyond simple data management, empowering operators to master their data and turn it into a strategic asset for innovation and growth.
By adopting this approach, operators are not bound to a single AI trajectory but are empowered to integrate and experiment with the most innovative solutions available. This agility is the key to long-term success in an industry defined by constant technological evolution.
Harnessing the Power
Artificial Intelligence (AI) is poised to redefine the iGaming industry. From creating personalised user experiences to automating game mechanics and bolstering security, AI offers unprecedented opportunities for platforms to enhance their operational capabilities and improve player interactions.
These advancements are not merely aspirational but are quickly becoming essential as regulated markets grow increasingly competitive. In this evolving landscape, operators must differentiate themselves by delivering innovative, seamless, and secure gaming experiences that foster player loyalty.
AI is no longer a theoretical concept or a passing trend; it has proven to deliver measurable benefits for iGaming operators and players alike. Advanced machine learning models and sophisticated data analytics have replaced rudimentary algorithms, creating tangible outcomes that redefine industry benchmarks.
For players, AI revolutionises their gaming experience by offering personalised, data-driven interactions. From curated game recommendations to tailored promotions and dynamic betting options, AI ensures that every player engagement feels intuitive and optimised for their preferences. This approach transforms gaming into an immersive and enjoyable experience, increasing player satisfaction and loyalty.
For operators, the operational and financial benefits of AI are far-reaching. AI facilitates real-time fraud detection, enabling swift identification and prevention of fraudulent activities. The technology supports proactive interventions to address problem gambling, aligning with regulatory compliance and ethical responsibility.
Now is the time to align with platform providers that understand the transformative potential of AI and are prepared to deliver the solutions needed to stay ahead of the curve. Operators who act decisively to adopt and integrate these tools and technologies into their operations will not only survive in this competitive environment but thrive, delivering exceptional experiences that define the next generation of gaming.
Partner Editorial