Global sailing competition Rolex SailGP is opening up to betting in an effort to grow the league’s fanbase and increase fan engagement.
Betting markets on the Rolex SailGP Championship will be available through a number of sportsbooks, including DraftKings in the United States and bet365 in international markets, beginning with this weekend’s Mubadala New York Sail Grand Prix.
SailGP has also partnered with Abelson Sports to ensure comprehensive and accurate odds coverage of the races, and with iGame Media to provide low-latency broadcast feeds to sportsbooks to enhance the live betting experience.
“We are delighted to create additional ways to attract and engage new SailGP fans by entering the sports betting marketplace and also give our existing fans new opportunities to enjoy the racing,” said SailGP managing director Andrew Thompson.
“SailGP is a sport driven by data, allowing sportsbooks to create odds on the spot at our events across the global championship, and enhance the viewing and spectating experience through live betting in a responsible manner.”