Bragg Gaming Group has appointed long-serving Sportradar executive Luka Pataky as executive vice president of AI and innovation.
Pataky’s appointment strengthens the casino supplier’s ability to leverage data, analytics and artificial intelligence to enhance the user experience and player engagement, and to maximise revenue through more efficient iGaming operations.
Pataky will work closely with Bragg’s technology teams to develop a 360 degree AI strategy, which will integrate AI into product development and design, user experience, external communications, safer gambling initiatives, and internal processes to drive growth and efficiency.
Pataky brings a wealth of industry experience to the role, having spent more than a decade with Sportradar, most recently serving as the company’s vice president of automated content.
“Luka Pataky is the ideal hire for Bragg, as we look to supercharge our AI and innovation ambitions,” said Bragg CEO Matevž Mazij. “His extensive experience of being at the forefront of this game changing technology and innovation will help springboard Bragg into the next iteration of our growth. With the increased adoption of AI across the iGaming industry, Bragg has once again shown its commitment to staying ahead of the competition.”
Pataky said of his appointment: “Bragg has always struck me as a company where technology and innovation are key drivers. This is a company which is always pushing the boundaries, using its extensive knowledge and the skills of its teams to create and set new trends.
“It sits on vast amounts of user data and insight, which we can turn into intelligence that will power next generation player engagement. Introducing AI at all levels of product and operations will make it perfectly positioned for future growth.
“I am looking forward to playing a role in accelerating Bragg’s journey to becoming an AI-first company,” Pataky added. “I have no doubt we’ll be able to complement and elevate Bragg’s already amazing next generation player experiences for its operator partners and drive value for the business.”
Shares in Bragg Gaming Group Inc (TOR:BRAG) gained 3.71 per cent to close at CA$6.15 per share in Toronto Tuesday.