Genius Sports has expanded its long-term partnership with Hard Rock Bet to power its sportsbook with official data, trading and marketing solutions.
The pair have been working together since 2021, with Genius providing the operator with official data and pinpoint trading solutions across a number of sports leagues, including the Premier League, Serie A, European Leagues, Liga MX and the NFL.
As part of the expanded partnership, Genius Sports will provide its BetVision low-latency solution to Hard Rock Bet, giving the operator’s customers access to real-time statistics, augmented viewing options, and an integrated bet slip within a single interactive player.
Hard Rock Bet will also utilise BetVision’s touch to bet feature, which allows users to immediately access player stats and betting markets in real-time by tapping on a player during matches.
“Sports fans don’t just want to watch, they want to engage, interact, and be part of the action,” said Matt Primeaux, managing director and president of Hard Rock Digital. “This expanded partnership with Genius Sports and the addition of BetVision will help us deliver a dynamic, more entertaining experience for every player on our top-rated app.”
Sean Conroy, executive vice president of North America at Genius Sports, commented: “By providing Hard Rock Bet with the highest quality official data and immersive live viewing modes across the world’s biggest sports leagues, Genius Sports is supercharging the live betting experience.
“We’re excited to roll out the latest version of BetVision across Serie A and the NFL, providing a compelling platform for fans to watch and bet on live matches.”
Shares in Genius Sports Ltd (NYSE:GENI) closed 1.33 per cent lower at $12.62 per share in New York Tuesday.