Underdog has partnered with Sportradar to enhance its player protection and responsible gambling efforts.

The partnership will see Sportradar’s AI-powered responsible gaming solution, Bettor Sense, incorporated into Underdog’s platform to identify high-risk players.

Bettor Sense was launched in July and enables operators to take a proactive approach to detecting early signs of gambling-related risk and offer personalised interventions to protect users. The tool also gives users access to care services from Birches Health.

“We applaud Underdog for taking this meaningful step to not only safeguard, but also to provide resources to players who exhibit potential problem gaming behaviour,” said Jim Brown, Sportradar’s head of integrity services and athlete wellbeing.

“Sportradar’s expertise and innovative solutions are designed to not only address the needs of our clients but also support a secure and sustainable industry.”

Adam Warrington, vice president of responsible gaming at Underdog, added: “Collaborating with Sportradar to integrate Bettor Sense is another step in Underdog’s proactive approach to enhanced player protection across all entry types.

“The integration of this leading player protection technology to detect problem play and provide clear resources to those who need it, now including treatment services from the clinicians at Birches Health, is a critical step forward for our players.”

Shares in Sportradar Group AG (NASDAQ:SRAD) closed 1.80 per cent lower at $29.54 per share in New York Wednesday.