Flutter Entertainment’s FanDuel brand has unveiled a new casino loyalty program, Rewards Club, which is available in select US states.
Rewards Club is now available to customers in New Jersey, Michigan, Pennsylvania and West Virginia, giving them the opportunity to earn points for every real-money dollar they spend.
Players accrue points to unlock higher-tier levels and access bonus offers and exclusive rewards.
“At FanDuel Casino, we’re committed to delivering a thrilling experience, and with Rewards Club, players can now be rewarded for their everyday play,” said Andrew Gradwell, senior vice president of casino at FanDuel.
“The program is designed to elevate the player experience – enabling customers to enjoy their favorite games while earning points, unlocking new tiers, and accessing greater rewards.”
The launch of the loyalty program is supported by the third series in FanDuel’s current marketing campaign, “Calling All Thrillionaires”, which airs in all key FanDuel casino markets.
Daniele Phillips, vice president of marketing at FanDuel Casino, commented: “At FanDuel Casino, we know that the thrill comes from anticipating the win. The latest chapter of Calling All Thrillionaires brings the thrill of anticipation to life through Rewards Club.
“The campaign not only showcases our new Rewards Club offering but also demonstrates how FanDuel Casino continues to elevate the customer experience with innovation, loyalty, and nonstop entertainment.”
Shares in FanDuel parent Flutter Entertainment plc (NYSE:FLUT) closed marginally lower at $249.85 per share in New York Thursday.