Fanatics has launched its prediction markets offering in the United States in partnership with Crypto.com.
Fanatics Markets is now live in an initial 10 states, offering users a platform to trade event contracts on sports, finance, politics and culture.
“For years, Fanatics has given fans new ways to enhance their fandom through team merchandise, collectibles, tickets, gaming, events and more,” said Matt King, chief executive of Fanatics Betting and Gaming.
“Now, with Fanatics Markets, we’re giving fans a safe, intuitive and rewarding way to engage with the moments that move sports and culture, and to pick a side and profit along the way if their prediction is correct.”
Fanatics Markets went live on Wednesday in Alaska, Delaware, Hawaii, Idaho, Maine, New Hampshire, North Dakota, Rhode Island, South Dakota, and Utah.
The initial rollout in these 10 states will be followed by launches in Alabama, California, Florida, Georgia, Minnesota, Mississippi, Nebraska, New Mexico, Oklahoma, Oregon, South Carolina, Texas, Washington, and Wisconsin.
Users of Fanatics Markets can now buy event contracts on sports, finance, economics and politics, with the range of markets expanding in 2026 to include crypto, stocks and IPOs, climate, pop culture, technology and AI, and movies and music.
Travis McGhee, global head of predictions at Crypto.com, said: “Crypto.com was the first to launch sports prediction markets, and our reach continues to grow through innovative partnerships with top-tier platforms such as Fanatics.
“We could not be more proud to be the partner of choice for Fanatics, and together we will provide fans with a safe and compliant way to access prediction markets.”
Crypto.com’s partnership with Fanatics follows recent tie-ups with President Donald Trump’s Truth Social, fantasy sports operator Underdog, entertainment news website Hollywood.com, and online casino MyPrize.