Entain has enhanced the horse racing offering of its Ladbrokes and Coral brands with the launch of Racing Bet Builder.
Available online and in retail shops across the United Kingdom and Ireland, Racing Bet Builder lets customers create their own personalised bet by combining multiple selections from the same race into one wager.
Entain said the launch marks a major step forward in making horse racing more engaging to existing and new betting audiences, giving horse racing fans the same betting experience that has been available to fans of football, tennis and other sports.
“The beauty of race day is the variety of outcomes – from underdog stories to photo finishes,” said Jamie Crossfield, sportsbook director at Entain UK. “Racing Bet Builder captures that excitement and gives customers more freedom to back their instincts. It’s a smarter, more satisfying way to bet on racing.”
Racing Bet Builder is live on all UK and Irish racing with Coral and Ladbrokes, accessible online and via in-shop self-service betting terminals. Customers can also combine Racing Bet Builder selections with other sports markets through Bet Builder+, creating multi-sport accumulators.
Shares in Entain plc. (LSE:ENT) were trading marginally lower at 682.60 pence per share in London Thursday.