Genius Sports has expanded its BetVision product with the launch of BetVision for Tennis.
BetVision for Tennis combines low latency live streams with integrated betslips, official game statistics and micro markets to provide an enhanced live betting experience for sportsbook customers worldwide.
Through Genius Sports’ video content partnership with Infront Bettor, BetVision for Tennis will cover the Australian Open as well as International Tennis Federation (ITF) competitions and will be available as an enhanced option for Infront’s customers.
BetVision was first launched in 2023 and now covers the NFL, Serie A, Ligue 1, Brasileiro Série A and dozens of international basketball leagues.
“Approximately 90 per cent of tennis bets are placed in-play and our BetVision solution will take this to a completely different level for our sportsbook partners,” said Genius Sports chief executive Mark Locke.
“Starting with the ongoing Australian Open – one of the premier events in the global tennis calendar – we will provide customers worldwide with an experience that is interactive, instant and immersive, helping to drive significant increases in handle, repeat sessions and viewing time.”
Chris Catling, head of Infront Bettor, added: “Our partnership with tennis provides a great opportunity for in-play innovation, and BetVision brings the betting experience to life in a way that feels natural, allowing sportsbooks to deepen engagement.
“We are always looking at new innovations for our clients, and this is an example of how our partnership with Genius Sports helps us unlock new value from live content for rightsholders while giving bettors a product that feels built for how they watch today.”
Shares in Genius Sports Ltd. (NYSE:GENI) were trading 1.34 per cent higher at $9.86 per share in New York Thursday morning.