Circa Sports has been unveiled as the new official sports betting partner of the MLB’s Kansas City Royals.
The partnership will officially debut at Royals Rally Casino Night at Kauffman Stadium, presented by Circa Sports, on January 30.
During the event, the operator will give away 10 prize packages that include a two-night midweek stay at Circa Resort & Casino in Downtown Las Vegas.
“Since launching Circa Sports in Missouri last December, we’ve grown to appreciate the local sports community – and the Kansas City Royals are at the heart of it,” said Circa Sports CEO Derek Stevens. “This partnership is about creating premium experiences around the game – from the ballpark to the sportsbook – and giving Royals fans access, energy and a level of engagement that feels authentic to how they follow baseball.”
The collaboration will also see Circa will be integrated into select Royals fan experiences, VIP hospitality moments, prominent signage and future promotions.
“We all know the passion Royals fans have for their team, and this partnership with Circa Sports offers more ways for them to connect with the game they love,” said Kansas City Royals president of business operations Cullen Maxey. “From special events at Kauffman Stadium to unique experiences beyond the ballpark, we’re excited to work with Circa to bring new ways for fans to connect with the Royals.”
The Royals had previously been partnered with Underdog, which withdrew its sports betting licence application ahead of the opening of Missouri’s legal sports betting market last December.