Kambi Group has signed a long-term agreement to provide its turnkey sportsbook to SuomiVeto in Finland’s new regulated iGaming market.

SuomiVeto is led by the founders of BetCity, which partnered with Kambi ahead of the launch of Netherlands’ regulated market in 2021.

Kambi’s end-to-end sportsbook will power SuomiVeto’s launch next year with a suite of technology and services, including its sportsbook platform and advanced pricing and trading.

“We are delighted to partner with SuomiVeto ahead of the launch of Finland’s regulated market,” said Kambi CEO Werner Becher, a Gaming Intelligence Hot 50 of 2025 honouree. “Their team has already demonstrated their ability to build a market-leading brand with BetCity, and we look forward to helping them replicate – and exceed – that success in Finland. 

“With our turnkey sportsbook and extensive experience supporting launches in newly regulated markets, SuomiVeto will be well positioned for long-term sportsbook growth.” 

SuomiVeto co-founder Melvin Bostelaar said: “When selecting a partner, we wanted to work with a true market leader – and that’s exactly what we have with Kambi. Their technology, expertise and operational excellence were instrumental to BetCity’s rapid growth, and we believe the same formula will set SuomiVeto up for success. 

“Our ambition is to become one of Finland’s leading sportsbooks, and with Kambi’s turnkey sportsbook solution and our bold marketing strategy, we are confident we can achieve that from day one.” 

Joey Singels, co-founder of SuomiVeto, added: “Our previous collaboration with Kambi in the Netherlands demonstrated the value of working with a best-in-class sportsbook partner. As we prepare for the regulated Finnish market, choosing Kambi was a natural decision. 

“Their advanced technology, trading expertise and experience in regulated environments give us the foundation we need to become a market leader once again. We look forward to building a strong and differentiated sportsbook offering together in Finland.”

Bragg Gaming agreed a deal last month to provide its player account management (PAM) platform to SuomiVeto.

Shares in Kambi Group plc (STO:KAMBI) were trading 1.14 per cent lower at SEK112.70 per share in Stockholm earlier Thursday.