Online gaming affiliate Better Collective has nominated Thomas Plenborg as the company’s next chairman to replace Jens Bager.

Bager has served as chairman of Better Collective since 2017 but has informed the board of directors that he will not stand for re-election at the company’s next annual general meeting on 24 March.

“It has been a privilege to serve as Chair of Better Collective since 2017 and to witness the Company’s remarkable transformation. Together with the founders, the Board and the organisation, we have built a scalable, international business grounded in strong values and disciplined execution,” said Bager. 

“I am proud of what we have achieved, from the IPO to the international expansion and continued professionalisation of the Company. After nearly a decade as Chair, I believe this is the right time to pass the baton. Better Collective stands on a solid foundation with a clear strategy and strong leadership, and I am confident that Better Collective is well positioned for its next phase of development under new Board leadership.”

Better Collective’s shareholder will vote on the election of Plenborg as Chair on 24 March.

Plenborg joined the company’s Board in 2025 is a professor at the Department of Accounting at Copenhagen Business School. He also serves as Chairman of transport and logistics company DSV, one of Denmark’s largest listed companies.

Vice Chair Therese Hillmann is also up for re-election at the AGM, alongside Better Collective’s three other directors.

“Jens has been instrumental in shaping Better Collective into the company we are today,” said co-founder and co-CEO Jesper Søgaard. “From the early days of preparing for our IPO to navigating international expansion and building a professional governance framework, his guidance has been invaluable.”

Last week the company reported full year revenue of €336.7 million for 2025, down 9 per cent year-on-year, and a 31 per cent drop in profit to €23.6 million.

Shares in Better Collective A/S (STO:BETCO) were trading 0.68 per cent lower at SEK130.70 per share in Stockholm Tuesday morning.