Bragg Gaming has appointed Morten Tonnesen as its new chief operating officer (COO), and promoted Garrick Morris to executive vice president of global content for the US and Canada.
The company said that the management changes emphasize Bragg’s strategic focus on expanding its high-margin content business globally, in particular in North America.
The supplier’s global content business posted revenue growth of 69 per cent in 2025, supported by the acceleration of the “Bragg AI Brain” initiative.
“I’m thrilled to welcome Morten to Bragg and congratulate Garrick on his promotion,” said Bragg Gaming CEO Matevž Mazij. “Both leaders are highly qualified, bringing extensive iGaming expertise that will be vital as we embark on our next chapter: becoming a global B2B leader in Content, Engagement, and Infrastructure and what we believe will be iGaming’s ‘AI-First’ company.
“Our cutting-edge tech stack has moved beyond the investment phase and is now a proven cash generator engineered for horizontal scaling.”
As COO, Tonnesen’s mandate includes driving operational leverage and implementing the company’s ambitious AI transformation, and establish Bragg as an AI-first company by 2027.
Tonnesen brings over 17 years of leadership experience in the gaming industry, most recently serving as chief growth officer at CRM provider Xtremepush. Prior to that he was chief commercial officer at Shape Games, which was subsequently sold to Kambi, and co-founded sports betting operator BetWarrior. He also spent six years in various roles at PokerStars.
“It has been captivating to watch the scale, scope and speed with which Bragg is already building the Bragg AI Brain and, thereby, transforming itself into an AI-first company,” said Tonnesen. “With Bragg navigating a combination of increasingly complex regulatory compliance requirements and recent tax headwinds in the Netherlands and other regions, exciting new emerging market opportunities in the US and elsewhere, and potential consolidation in the overall global iGaming and prediction markets, my near-term focus will be squarely on helping steer the Bragg AI Brain toward protecting the company’s cash runway and driving its EBITDA growth.”
Morris’ promotion sees him take on the role of EVP of global content for the US and Canada, having joined Bragg as senior vice president of commercial for the US and Canada in 2024. Prior to Bragg, he worked for the likes of Digital Gaming Corporation, Microgaming and Derivco.
“Since I first joined Bragg in May 2024, we have significantly expanded our US content footprint through the launch of our newest games, Remote Gaming Server technology, and Player Account Management platform,” said Morris. “I look forward to working with the team to help further accelerate growth, including via our planned strategic entrance into the Historical and Live Racing, and prediction markets segments, with the aim of enhancing value for our shareholders.”
Mazij added: “We believe their contributions will strengthen our ability to deliver operational leverage, meet our goals to streamline internal processes, enhance overall efficiency across our organization, and advance us further along the path toward EBITDA growth and net profitability.
“Importantly, with Morten streamlining operations and Garrick focused on US and Global content expansion, we also believe that we are uniquely positioned to provide the robust iGaming ecosystems required by leading players in the evolving Historical and Live Racing and Prediction markets. We believe Bragg will stand out as the sole B2B provider operating at the convergence of iGaming, Sports, and Predictions.”
In another management change, Bragg’s chief marketing officer Giles Potter left the company last week after nearly five years in the role.
“I’m proud of the growth that Bragg has seen during these past years, in terms of revenue, people and brand recognition, and I’ll continue to be a supporter from the sidelines as the company keeps on developing and expanding in this ever-growing industry,” said Potter in a statement on LinkedIn.
Shares in Bragg Gaming Group Inc (TSE:BRAG) were trading 0.43 per cent higher at C$2.32 per share in Toronto in early trading Tuesday.