Bespoke trading initiative elevates Entain’s STS and SuperSport brands in Poland and Croatia
Odds feed provider Huddle has agreed a new collaboration with Entain to enhance the operator’s trading solutions in Central Eastern Europe.
The bespoke development project will combine Entain CEE’s proprietary trading expertise with Huddle’s modelling and automation capabilities in a bid to create a differentiated, market-leading product.
The deal will see Entain’s regional brands, including STS in Poland and SuperSport in Croatia, benefit from superior trading solutions with a primary focus on tennis, football (soccer) and basketball.
“This bespoke collaboration with Entain CEE represents a significant milestone for Huddle as we demonstrate our ability to build beyond our off-the-shelf solutions with a deeply-integrated and collaborative trading development initiative that enhances our already strong in-house pricing capacity while delivering value to our partners,” said Francesco Borgosano, Huddle CEO and a Gaming Intelligence Hot 50 of 2026 honouree.
“The depth and complexity of sports like tennis and basketball require highly specialized, automated solutions. By combining our cross-vertical know-how in trading solutions with STS and SuperSport’s strong footprint, we are empowering a superior, more varied offering that delivers more value for the bettor and the operator.”
Entain CEE chief sportsbook officer Ivan Gojic added: “We’re very pleased to be partnering with Huddle on a bespoke trading initiative that combines our proprietary trading expertise with their modelling capabilities to deliver a truly differentiated product.
“This allows us to significantly improve uptime, pricing and cash-out performance, while expanding one of the strongest player prop and BetBuilder offers in the region. Our ambition is to be the home of player props in CEE and to compete at the highest level, and this partnership is a key step towards that.”