Flutter-owned operator goes ‘all‑in’ on Monopoly as exclusive online bingo partner of Hasbro
Flutter Entertainment-owned tombola has secured the licensing rights to launch the iconic Monopoly brand in the United Kingdom online bingo market.
The landmark partnership with Hasbro has seen tombola fully design, develop and launch a suite of five new Monopoly‑themed bingo games, all built in‑house by the tombola team.
The deal represents tombola’s largest coordinated game release since the launch of tombola arcade in 2016.
The suite of branded games include a flagship board-led bingo experience, faster-paced picture bingo using iconic Monopoly symbols, and a selection of instant-win and arcade-style games.
“When it comes to choosing a partner, I never simply ‘Pass Go’ without due diligence,” said Hasbro director of digital licensing Claire Hunter Gregson. “tombola is truly best-in-class at online bingo experiences – a shining example of expertise and player experience done right.
“At Hasbro, we seek the very finest partners in every vertical, and we’re perfectly content to wait for the most opportune moment – the one that’s just right for both sides. With tombola, that moment has arrived.”
Karl Wood, director of technology at tombola, commented: “This partnership with Hasbro is a major milestone for tombola and a clear endorsement of our capabilities as a bingo operator and game studio. Monopoly is one of the most iconic brands in the world and being trusted to bring it to life in bingo, following a rigorous, competitive process, speaks to the strength of our product, our player‑first approach and our long‑term vision.
“We’ve built every element of this portfolio in‑house, reimagining Monopoly through innovative bingo and arcade mechanics while staying true to what makes the brand so enduring. Just as importantly, the licence gives us the opportunity to scale beyond the UK, supporting both our consumer offering and our B2B distribution across the wider Flutter Bingo Network.
“This isn’t just a game launch for us. It’s a strategic step forward in delivering truly differentiated, best‑in‑class bingo experiences.”
tombola also holds the online bingo rights for Monopoly beyond the UK market.