Online casino games provider lauds successful collaboration with Entain as partnership grows to eleven markets
Octoplay is preparing to launch its casino games with Entain in five additional markets, including the Canadian province of Alberta next week.
Octoplay’s partnership with Entain began with a launch in the United Kingdom and has since expanded into Belgium, Canada, Croatia, Denmark and Georgia.
With launches in Spain, Brazil, Italy, and Greece currently in preparation, the total number of markets benefitting from the partnership will reach ten, with Octoplay also set to launch with Entain in Alberta when the newly regulated iGaming market opens next week.
In the United States, Entain’s joint venture BetMGM was the first operator to take Octoplay’s content live, becoming the launch partner for the company’s entry into both Michigan and New Jersey.
The two companies have also worked together to co-develop Jackpot Blitz, a bespoke version of Octoplay’s jackpot engine built specifically for Entain’s player base.
“Our story with Entain is not a typical supplier-operator relationship,” said Octoplay CEO Ralitsa Georgieva. “They backed us early, opened markets we couldn’t have entered alone, and trusted us to build products that sit at the heart of their content strategy.
“From Jackpot Blitz to Elvis, every project has been a genuine partnership. We are now focused on bringing this momentum into Spain, Brazil, Italy, and Greece – and we’re only getting started.”
The collaboration has extended into exclusive content, with Octoplay delivering four bespoke game projects for Entain in 2025, including a branded title for Coral and the launch of an Elvis Presley branded game exclusively with BetMGM in the US.
Two further bespoke projects are currently in development and more are planned for the future.
Entain global gaming director Obdulio Bacarese commented: “What sets Octoplay apart is the combination of creative ambition and the operational speed to deliver against it. We identified them as a studio with exceptional potential, and what we’ve seen since – the rapid multi-market scaling, Jackpot Blitz, four bespoke exclusives, the Elvis launch in the US – has confirmed that judgment. Octoplay has earned its place as a strategic content partner for this group.”
Shares in Entain plc (LSE:ENT) were trading 0.75 per cent higher at 535.80 pence per share in London Tuesday morning.