New launch follows a partnership between Altenar and Greentube earlier this year
Altenar is expanding its presence in the United Kingdom by powering a new online sportsbook for Greentube-owned online gaming operator Admiral Casino.
The launch represents the first operational milestone since Altenar and Greentube entered into a sportsbook partnership earlier this year.
Players at AdmiralCasino.co.uk are now able to benefit from Altenar’s comprehensive pre-match and live betting coverage, advanced risk management capabilities, promotional tools and flexible front-end framework.
“We are very pleased to see AdmiralCasino.co.uk successfully go live with Altenar’s sportsbook technology,” said Altenar commercial director Charlie Williams. “Moving from partnership announcement to operational delivery is an important step, and I would like to thank both teams for the strong collaboration throughout the integration process.
“The UK remains one of the most competitive and demanding regulated markets in the world. Our focus is on providing operators with the flexibility, reliability and support required to deliver a high-quality betting experience, and we look forward to supporting Greentube as the brand continues to develop its sportsbook offering.”
Ronald van den Brink, chief commercial officer at Greentube, commented: “The successful launch of AdmiralCasino.co.uk is an exciting milestone for our partnership with Altenar. Sports betting is an increasingly important part of our product strategy, and integrating Altenar’s sportsbook technology allows us to enhance the overall entertainment experience we offer to our players in the UK.
“We are pleased with the progress of the collaboration so far and look forward to working together on the continued growth of the Admiral Casino brand in this key regulated market.”