New partnership marks Digitain’s first turnkey platform deal in Estonia’s regulated iGaming market
Digitain has agreed a deal to power LuckyBet, a newly licensed online betting and gaming operator in Estonia.
Digitain is providing LuckyBet.ee with a full turnkey iGaming solution and a comprehensive suite of sportsbook, CRM, affiliate and payment solutions.
LuckyBet is also licensed in Latvia and secured approval from the Estonian Tax and Customs Board (EMTA) earlier this year.
“We are excited to partner with LuckyBet.ee and to begin this collaboration in the Estonian market,” said Hamest Safaryan, head of sales team for Central Europe at Digitain. “Since the initial discussions, both teams have shared a strong and collaborative approach, working closely together towards the common goal of building a successful, long-term partnership.
“We are proud to have established this relationship and to work alongside the LuckyBet.ee team. We are committed to developing this partnership further and supporting LuckyBet.ee’s growth in Estonia.”
LuckyBet.ee co-founder and managing director Romans Račko commented: “We believe the future of gambling lies only in regulated markets, and passing the EMTA licensing process was our way of proving to players and partners that LuckyBet.ee is a financially stable and technically reliable company.
“Estonian players have become very demanding about payout speed, mobile quality and, above all, security, so from the very start we needed a technology partner with a complete platform and real experience in regulated markets – and Digitain was the clear choice.
“Their sportsbook gives our players odds that are often higher than the market, and their platform, CRM and payment stack let our team concentrate on the local player, fair game settings and responsible gaming. Estonia is our first step outside Latvia; we are already looking at further regulated markets in the Nordics, and this partnership gives us a strong foundation for that growth.”
Dario Jurčić, chief commercial officer for Europe and Africa at Digitain, added: “Estonia is an important regulated market within the European iGaming landscape, and we are pleased to strengthen our position here through our partnership with LuckyBet.ee.
“The successful launch reflects our ability to support both new and established operators with the technology and product capabilities required to compete effectively in regulated markets. We are proud to contribute to LuckyBet.ee’s development and look forward to further strengthening our presence in Estonia.”