Business News

Williams Interactive has unveiled its first significant foray into the US online gaming market with the launch of its Play4Fun Network with Seattle casino Snoqualmie.

The Snoqualmie Tribe has been trialling the Williams online casino and is almost ready to go live across all the leading interactive channels. The Play4Fun casino is available on the internet and on Android devices and Williams is expecting approval from Apple for use on IoS any day now.

Snoqualmie Casino is a 170,000-square-foot casino featuring eight restaurants, lounges and bars and a 51,000 square-foot gaming floor with 50 table games, 1,700 slot machines, and a 10-table poker room. It also has a Williams Interactive Play4Fun Network online casino.

Williams’ move into the US online gaming market follows similar moves by its major competitors. IGT acquired DoubleDown Casino in January 2012 and has been busy selling it to its land-based casino clients. Aristocrat launched the Maryland Live! freeplay casino in April 2012 and has followed that with others. Bally has launched play-for-free online casinos for the likes of the Golden Nugget and the Stratosphere plus it has announced a deal with Snoqualmie’s Washington neighbours Colville Tribal Casinos.

Each of these suppliers has taken a slightly different approach to freeplay and social gaming Stateside, so where does Williams Interactive’s Play4Fun Network fit in?

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