Sports data and content provider Sportradar has signed a multi-year deal with the National Football League (NFL) to serve as the exclusive distributor of NFL statistics to digital outlets.

Beginning in the 2015 NFL season, Sportradar will supply official real-time scores, player statistics and play-by-play data. It will also distribute the NFL’s proprietary Next Gen Stats, which consists of real-time location-based data such as speed, acceleration and distance travelled for all players, in all games.

The agreement will enable the NFL to distribute statistical data in new and innovative ways across a variety of endpoints, including apps, social media platforms, and connected devices.

Vishal Shah, VP of media strategy and business development at the NFL, commented: "Statistics are core to the fan experience, and being able to broadly deliver new, differentiated viewpoints is compelling.

"Next gen stats is an exciting initiative that adds tremendous breadth and depth to our sport. The ability to partner with Sportradar US, with its focus on technology and high quality data distribution, enables the NFL to bring these great experiences to the rapidly growing sports data market and our fans," he said.

"Coming right after our decision to rebrand SportsData as Sportradar US, this deal is an important milestone for our company and in particular underlines our commitment to securing a leading position in the US sports data market," added Sportradar US president Ulrich Harmuth. "We are thrilled to partner with the NFL in developing a completely new data category that will boost the fan experience as well as improve how the NFL and its partners interact with their fans."