Playtech has moved to expand its omni-channel presence with the launch of a new sports betting app for Brtish bookmaker Coral, designed for the Apple Watch which goes on sale today.

The iWatch app is an extension of the Coral Connect omni-channel solution, and has been developed by a team of senior mobile developers that worked on the company’s Android Wear sports betting app.

It allows users to place bets, browse live and upcoming sporting events, monitor promotions and offers, and receive alerts via technology linked to the user’s mobile iOS app.

It also features cash out functionality, described by Playtech as a first for the device, allowing players to cash out their money when in a winning position.

Taking into account the size of the device screen, it offers a grid of eight sports, including football and tennis, with each taking players to a list of betting options. The app also allows users to check their current bet status and betting history.

The supplier is also working with a number of other licensees to further develop the Apple Watch app.

“Innovation is part of our DNA at Playtech, an area we take very seriously and invest in heavily year-on-year,” Playtech chief executive Mor Weizer said. “We are well ahead of any of our competitors on not just this development, but also the entire omni-channel offering as we have shown with Coral and as we are about to embark on with a number of other significant licensees.”

“The Apple Watch is a natural extension to this and no other supplier has the technology, global expertise, resource, and support to offer such an all-encompassing solution,” Weizer added.

Coral’s sportsbook director Keith O’Loughlin described the launch as “a fantastic, industry-first development that allows [the operator] to immediately engage with customers on an entirely new level.”

He said that it significantly enhances the company’s omni-channel solution, Coral Connect, which enables a seamless, one-wallet and one-account experience across all channels including the operator’s 1,800 retail outlets, online and mobile.

Playtech has made omni-channel development a major priority, with plans to grow its head count by 300 and make further acquisitions to strengthen its sportsbook offering underway, as it looks to complete a number of high-profile projects and contracts.

Shares in Playtech plc. (Co. Data) (LSE:PTEC) were trading down 1.14 per cent at 825.50 pence per share in London Friday midday, having set a new 52-week high of 848.50 pence per share yesterday.