Poker networks may have struggled recently as single-brand operators dominate the market, but Playtech continues to invest in developing a network-based offering that will remain a leader in the vertical.

Enhancing user experience for new and existing players is key, but the supplier has also moved to allow clients to differentiate their skins, with customisable advertising spaces and targeted advertising ensuring marketing becomes more efficient.

Investment in data-based solutions allows customers to better track players, giving them a more in-depth view of how users play and what they enjoy. But perhaps most crucial has been the company’s shift towards a more recreational model through the launch of source-based rake. This is supported by new mobile clients and an HTML5-based Lite variant.

Coupled with some of the industry’s largest brands among its roster of clients, iPoker has constantly looked to improve the fortunes of a vertical that many other companies have all but given up on.

Gaming Intelligence Awards 2016

Sports Betting Operator of the Year: bet365

Poker Operator of the Year: PokerStars

Bingo Operator of the Year: Gala Coral

Social Casino Operator of the Year: Playtika

Casino Operator of the Year: LeoVegas

Lottery Operator of the Year: Veikkaus

Fantasy Sports Operator of the Year: FanDuel

Poker Supplier of the Year: Playtech

Fantasy Sports Supplier of the Year: DraftDay

Sports Betting Supplier of the Year: Betradar

Casino Supplier of the Year: NetEnt

Bingo Supplier of the Year: Playtech

Lottery Supplier of the Year: Scientific Games

One to Watch Award: EveryMatrix

Socially Responsible Operator of the Year: Gala Coral