While the bingo sector has thrown all its efforts into developing offerings for tablet devices and looking to increase player spend and session times, Playtech has taken a different route.
By focusing on developing for smartphones and looking to encourage players to play more frequently but for shorter periods, it believes that it can more effectively cater for the core bingo player base.
This has proved to be one of the few consistently growing channels in bingo, and few rivals have had the foresight to follow a similar path.
It has also been innovative in looking to other game variants with the same player base, such as social casino, and integrating mechanics such as in-game progression into its bingo products.
Perhaps the biggest endorsement of Playtech’s bingo solution is the fact that it was seen as impressive enough to tempt News UK to drop Gamesys as its software supplier. A deal of this size has huge potential upside for the supplier and is proof that Playtech continues to rule the roost.
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