Canada’s Ontario Lottery and Gaming Corporation (OLG) is looking to better protect players with the launch of PlaySmart, a new solution designed to become the province’s “most relevant and comprehensive gambling education resource.”
PlaySmart is a suite of resources that provides customers with tools, advice and information to ensure their gambling habits do not evolve into addiction.
It aims to help experienced and novice players better understand key gambling concepts, how games work, and teaches them to formulate playing budgets based on informed choices.
Its main resource is the PlaySmart.ca site, which is supported by slot machines outfitted with technology to allow players to set spending and time limits on their play. A pilot scheme is also being launched at selected gaming sites which will see useful tips from Credit Canada appear on automatic teller machines to prompt players to reflect on their gambling spend.
PlaySmart resources will also be made available through all of OLG’s lines of business, from slots halls and casinos to lottery retailers, as well as online via PlayOLG.ca, and via its charitable gaming centres across Ontario.
“PlaySmart builds on OLG’s years of experience developing and managing responsible gambling programs,” OLG executive director of policy and social responsibility Paul Pellizzari explained.
“It’s important to realize that all players can benefit from understanding the games they play,” he said. “We want to provide the right information to the right players at the right time. We want you to play smart to keep gambling fun.”
In the coming years OLG will expand PlaySmart with more resources added and made directly available to players.