London-listed gaming supplier GAN has won a contract to supply its free-to-play Simulated Gaming product to an undisclosed land-based casino in the United States. 

GAN said that its new client is the operator of “a major established casino property generating in excess of $500m in gross gaming revenue annually.”

The venue is based in the North Eastern US in a state where GAN is not currently active, continuing the supplier's state-by-state approach to the US market.

“GAN’s market-leading Simulated Gaming experience has been selected for the tenth time by a major US casino operator whose identity will be disclosed following completion of the regulatory approval process, a necessary feature of the highly regulated environment GAN’s clients operate within,” GAN chief executive Dermot Smurfit said. 

“Our patented capability linking casino loyalty programs to our Simulated Gaming experience is expected to materially strengthen the client’s existing patron relationships in an increasingly competitive regional market,” he explained. 

GAN’s patented iBridge Framework will link the GameSTACK online gaming system to the client’s land-based casino management system, allowing it to offer more than 200 slot and table games such as poker, backgammon, gin rummy, and blackjack tournaments. 

Shares in GAN plc (Co.Data) (AIM:GAME) closed in London Tuesday up 2.17 per cent at 23.50 pence per share, having set a new 52-week low of 22.00 pence per share earlier in the day.