Leading operator bet365 has become the first to go live with Playtech’s new native mobile casino application, which the supplier claims has loading speeds up to three times faster than HTML5 equivalents.

Upgrading the operator’s existing mobile casino offering, the new app offers players instant gameplay and improved speed and performance across all iOS and Android devices.

It has a new native lobby and includes more than 100 games including classic casino titles and all the latest Playtech slots.

Playtech’s chief operating officer Shimon Akad cited research that suggested that 89 per cent of time on mobile is spent in-app, supporting the theory that native apps are what players want to use when gaming.

“Playtech has invested significantly in native technologies, backing up our strategy to provide the best solutions for our partners and their players,” he said. “The instant and sticky native play functionality and new features will ensure our licensees can drive player values and make our new app the best on the market today.”

Christian Bogstrand, chief executive and head of gaming for bet365 parent Hillside (Gibraltar) Ltd, added: “We have worked closely with Playtech on the development of the new casino native app, ensuring we provide high quality content with a much faster and improved gaming experience.”

Shares in Playtech plc (Co. Data) (LSE:PTEC) were trading at 907.48 pence per share in London earlier Thursday.