Digital sports content and media provider Perform Group has struck a deal that will see it roll out its live streaming service for the Gala Coral-owned brand Eurobet in the Italian market.
The customised service will include on-screen branding and a dedicated channel for the brand, giving it flexibility in its scheduling and delivery, allowing it to offer content round-the-clock.
The solution will be rolled out across 200 Eurobet shops across Italy, providing fans with coverage of sports such as football, tennis, basketball, ice hockey and cricket, from high-profile leagues such as the English Premier League, Spain's La Liga and the Women's Tennis Association Premier.
In total Eurobet will gain access to coverage of 16,500 video matches and 100,000 match visualisations each year.
Eurobet sportsbook director Carlio di Maio said he was very pleased to be able to roll out the Perform service to its retail customers.
"Customers can now - in shop - watch and bet live on major competitions not covered by standard TV channels," he explained.