Sportradar has been named the official streaming and data partner of the European Handball Federation (EHF) through a new partnership with the body's EHF Marketing subsidiary.

This will see Sportradar provide a range of data, streaming, marketing and digital services for the federation's European Cup competitions.

The new partnership is to be officially announced at the European Handball Goes Tech business event today (June 2nd) ahead of the Velux EHF Final4 competition in Cologne, Germany.

It sees Sportradar collect live data and comprehensive statistics for more than 650 European Cup matches across the EHF’s major competitions, including the women's and men's EHF Champions League, EHF Cup and Challenge Cup.

Sportradar will also use this event to launch Sportradar OTT, a new customisable over-the-top content platform that it will provide to sporting rights holders. This helps partners manage all content, and will be used to power the EHF's own OTT platform, ehfTV.com.

"We have recognised the huge importance of providing high quality, accurate data from the EHF's competitions and we are delighted to have agreed a long-term cooperation with the industry leader, Sportradar," EHF Marketing managing director David Szelzak said.

"For the first time, we will be able to provide clubs, media and fans with extensive live statistics and data from every single European club match throughout the season," Szelzak explained. "We are looking forward to working with Sportradar to realise the full potential of this data. Furthermore, Sportradar’s innovative approach to OTT will allow us to continue to expand our own platform, ehfTV.com."

"We sometimes ask sports federations to open their minds and imagine the impact that a joined-up approach across a range of areas can bring," Sportradar CEO Carsten Koerl added. "Not all of them can.

"EHF Marketing, however, grasped the opportunity immediately and with a long-term deal in place, this will be a truly collaborative approach that will ensure that our offering across the EHFs club competitions chimes perfectly with the evolving needs and wants of their fans, sponsors and stakeholders."

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