Daily fantasy sports operator FanDuel has withdrawn its offering from the United Kingdom after just one season.
The company has told players that it will not offer any contests in the UK this season, with all player balances refunded.
"We hope to be back in the future, bringing you more of the games you love," the company said on its UK website.
FanDuel noted that it had paid out less than £1.0m in prizes to UK customers over the course of the 2016/17 season, suggesting relatively low levels of participation.
The company launched its UK-licensed offering in August 2016, three months before agreeing to merge with rival DFS operator DraftKings, which is also active in the UK market.
The proposed merger has since been terminated following opposition from the Federal Trade Commission, which estimated that the combined entity would control 90 per cent of the US daily fantasy sports market, to the possible detriment of consumers.
"We will not be operating our UK product this upcoming EPL season to focus on our product in the US," a FanDuel spokesperson explained. "As we approach the NFL season, we are allocating all of our resources towards ramping up a US product that consumers love and building out complementary fantasy sports products.
"There are over 53m people playing fantasy sports in the United States and we are investing all of our resources on that market."