Sports data and integrity solutions provider Sportradar has signed a wide-ranging partnership with Serbian esports tournament organiser Fortuna Esports.
The new deal will see Fortuna Esports – unrelated to the Eastern European gaming operator of the same name – given access to Sportradar's audio-visual streaming, data and integrity solutions.
Through the multi-year deal, Sportradar becomes the exclusive worldwide provider of betting audio-visual streams and transmissions for all of Fortuna's esports matches. This includes the new Esports Balkan League, a dedicated competition for the region with a €23,000 prize pool.
"This is a ground-breaking partnership for us in what is a very exciting time at Fortuna as we get set to launch the Balkan League," Fortuna chief executive Mihajlo Jovanović Dzaril. "Sportradar are global leaders in their field and share our enthusiasm and passion for gaming.
"Their streaming, data and integrity services will offer crucial support in our efforts to promote the best professional players from our region whilst providing enthusiasts worldwide a truly enjoyable and credible esports experience."
Sportradar will also distribute all official data from Fortuna's competitions. Its tournaments will be monitored for unusual activity and attempts to fix matches using the supplier's Fraud Detection System.
"This new relationship will allow us to add to our growing coverage of esports games and tournaments across the world," Sportradar head of esports James Watson said. "We are experiencing a real momentum in the market now, as tournament organisers are really engaging with our suite of services and realising how we can amplify their competitions in their region but also further afield.
"What Fortuna are driving is a real sea-change in the way esports is organised and promoted around the Balkans and we are really excited that we can do our bit to help and protect that growth."