Sportsbook solutions provider Betgenius has struck a partnership with betting platform provider Sportcast to launch BetBuilder, a new fully-automated accumulator service.
The new product is described as "the most compelling and user-friendly pre-match betting experience on the market today."
BetBuilder offers instant pricing driven by machine learning technology, allowing bettors to instantly build accumulators comprising different player, team and event markets on the same ticket.
"BetBuilder takes the already popular single game acca experience to a completely new level," Betgenius managing director Matt Stephenson said. "With a huge focus on UX, the product blurs the lines between pre-match and in-play betting, allowing punters to create their own narrative around any given fixture and to watch that story unfold as the match goes on."
It aims to create the next generation of single event accumulator products, with a number of unnamed operators set to launch the product later this month.
Betgenius' partner in developing the product, Sportcast, uses data science and machine learning technologies to create what it believes to be entirely new solutions for the sports betting market.
The launch of BetBuilder marks the first time its solutions have been made available to customers.
"We are delighted to announce our partnership with Betgenius and to bring BetBuilder to the market," Sportcast commercial director Ryan Coombs said.
"Thanks to social media the single event accumulator has been born and we now believe it is time for BetBuilder to redefine personalisation and give customers a fresh new betting experience."