Sports data and integrity specialist Sportradar has signed a partnership with the Pro League Committee (PLC), the organising body of the top professional football league in the United Arab Emirates.

The deal sees the UAE Gulf League organiser become Sportradar's regional partner for the Middle East, with the supplier to establish a regional office in the PLC headquarters.

Sportradar, in turn, will provide statistics on all PLC-organised competitions, aiding efforts to promote football to UAE society. This will involve engaging fans on social media, as well as developing media content, providing detailed data and statistics about player performances, and match statistics.

"The agreement aims to develop the Arabian Gulf League system, especially in the area of data availability and engaging fans in the game," PLC acting chief executive Waleed Al Hosani said. "This project is an important part of the 2017-2020 strategic plan launched by the PLC to develop smart technologies and maximise their adoption in organising and managing PLC competitions.

"Increased technology adoption is one of the PLC's objectives in the next few years to transform the Arabian Gulf League into a smart league."

This data will also be supplied to coaching and scouting staff, media outlets, and players of the Fantasy Arabian Gulf League, the division's official fantasy football offering.

"Today's football fans demand insights that feed their passion, inform their debates and that are available to them wherever they may be," Sportradar director of communications and public affairs Alex Inglot said.

"This is true worldwide and is no less true here in the Gulf. It takes a progressive organisation such as the PLC to see these developments, identify the challenge and convert it into an opportunity," he explained. "Our trend-setting partnership kicks off a collaboration that will ensure that fans, but also league partners, clubs and media, will have all the tools they need to analyse, understand and engage with some of the most exciting football played in the region."

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