Sportradar subsidiary Betradar is positioning itself to offer its full range of sports betting solutions to operators in the US market.
While this is heavily dependent on the outcome of the Supreme Court's final verdict on New Jersey's appeal against the Professional and Amateur Sports Protection Act (PASPA), which is expected by June, Betradar said that it had already received multiple requests for US sportsbook solutions.
"We already have a firmly established pedigree in the sports betting space globally, supporting over 600 of the world’s most recognised licensed betting operators, but we have also invested significantly in our US presence, now with four offices and over 250 people from East to West Coast," Sportradar managing director of betting and gaming Warren Murphy said.
"This has of course been further backed by our official exclusive relationships with the major US sports leagues enabling us to develop a truly innovative digital offering to engage fans, drive innovation in the market and establish our reputation with top-table stakeholders in US sports.
"The Supreme Court picking up the Christie v NCAA case at the tail end of last year, however, was a potential game changer and our investors, such as Ted Leonsis, Mark Cuban and Michael Jordan, have been invaluable in helping us plot a course that we now feel strongly offers a truly compelling range of options for those looking to explore a post PASPA world," said Murphy.
Recognising current and prospective clients' need for "the support and services of an internationally-renowned service provider", Betradar has compiled a range of solutions for companies looking to enter the market.
It can offer a full turnkey solution for sports betting, or individual components such as sports data feeds, odds models, or a fully risk-managed sportsbook to those looking to make the move.
As part of the supplier's preparations, Betradar managing director of virtual gaming Neale Deeley has been promoted to vice president of sales for the US market.
"We have also extended our data coverage so that we are the clear market leader in terms of US and US relevant sports and competitions, and this in turn means that our data-driven tools, trackers and visualisations will set new benchmarks," he said. "We have developed unique risk management and trading services that sit at the heart of our new offering and will deliver peace of mind and value to anyone wanting a ready-made sportsbook solution."
Deeley also noted that Betradar was already working with a number of licensed sports betting operators in Nevada, and would be able to roll out similar services across the US "as and when".
"Ultimately, we are confident that we have the assets in place to deliver immediate roll out and value if and when the landscape changes," he added.