London-listed gaming operator 888 has launched its first sports betting offering in the United States with the roll out of 888sport in New Jersey.

The Kambi-powered sportsbook offers customers a diverse selection of sports betting markets across desktop, mobile and tablet devices, with a shared wallet and login with 888's existing poker and casino offerings in the state.

888 described the launch as a significant development that further extends the company's relationship with Caesars Entertainment and paves the way for further US roll outs as legislation allows.

"The launch of 888sport.com in New Jersey is a major milestone for the company in our ongoing expansion across the regulated US online gaming market and provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated US state," said 888 chief executive Itai Frieberger.

"888 has been committed to developing its position in the US since launching in Nevada, the first regulated US state, nearly six years ago and today we are the only operator with a presence in all three regulated US states. We now have our sport, casino and poker products all operational in the US and are continually developing our proposition, brands and technology to ensure that the group remains exceptionally well positioned to capture the potentially significant future growth opportunities as new regulation allows."

Shares in 888 Holdings plc. (LSE:888) were trading down 1.24 per cent at 222.20 pence per share in London Monday morning, having set a new 52-week low of 221.20 pence per share earlier in the day.

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