London-listed betting and gaming operator GVC Holdings has made a long-term commitment to the US National Council on Problem Gambling (NCPG), including funding a major new study into the prevalence of gambling across the country.

GVC has joined the NCPG’s President’s Circle, an initiative which forms part of the NCPG’s strategic commitment to act as the national advocate for programmes and services to assist problem gamblers and their families.

As part of its membership of NCPG, GVC will help to fund ‘The National Survey of Gambling in America’, a major new study which aims to identify the prevalence of gambling within the US and establish a baseline for the levels of problem gambling behaviour.

“We are delighted to become a member of NCPG supporting the invaluable work that they undertake in advocating on problem gambling issues,” said GVC chief executive Kenneth Alexander. “Joining the NCPG’s President’s Circle reinforces our commitment to ensure that GVC promotes the highest standards of responsible gaming while ensuring our customers can enjoy our products in a safe environment.”

NCPG executive director Keith Whyte added: “We warmly welcome GVC to the President’s Circle. As a global leader in online gaming, GVC’s experience and operational excellence are a huge asset to NCPG and we look forward to working with them to develop and affirm national standards in responsible gaming.”

Shares in GVC Holdings plc (LSE:GVC) were trading down 2.95 per cent at 969.00 pence per share in London Thursday morning.