Partypoker is enjoying an unlikely renaissance while the rest of the poker world continues to struggle. Gaming Intelligence speaks to head of Partypoker Tom Waters and the GVC team that brought it back from the dead.
Since GVC acquired bwin.party and named Tom Waters (pictured) head of Partypoker, he has overseen six consecutive quarters of 30-something or often 40-something percentage rises in net gaming revenue.
Recently, Partypoker has overtaken 888 in PokerScout’s liquidity rankings and lies second only to the mighty PokerStars.
Poker revenue at 888 dropped 28 per cent during H1 2018. It crept up 2 per cent at Playtech to just €4.7m after several years of decline. Even PokerStars grew less than 10 per cent, although its operation clearly dwarves all of its competitors.
Party’s winning streak started to hit the heights in Q2 2017, when NGR grew 32 per cent. In Q3 2017 NGR shot up a record 48 per cent. Over the course of 2017 it rose an impressive 42 per cent. During 2018 that rise has continued with Q3 NGR up 43 per cent.
Party’s growth is impressive by anyone’s standards but for a product that has endured as much pain as online poker has in recent years it is remarkable. And for a brand that had sunk as low as Partypoker had, it is little short of astonishing.