London-listed gaming technology provider Playtech has agreed a strategic deal with TransUnion’s Iovation to bring device fingerprinting technology to its operator partners.
As part of Playtech’s policy to expand its operator toolset, FraudForce is being made available through the Playtech Open Platform (POP), which facilitates the integration of third-party software with Playtech’s IMS player management platform.
The device fingerprinting technology focuses on the device, not the user, to detect fraudulent activity and identify hidden links between devices and suspicious accounts.
"Everyone at Playtech is delighted to be working with Iovation to bring FraudForce to our licensees," said Playtech chief operating officer Shimon Akad. "IMS is already the most comprehensive player management platform in the industry, but with the Playtech Open Platform, we can enhance its capabilities even further.
"We are passionate about equipping our operators with world-class fraud prevention tools, and our partnership with Iovation is a key part of our strategy to deliver this. FraudForce is a powerful weapon in the war on cybercrime in online gambling, with its integration into IMS providing a seamless boost to the arsenal of our licensees."
Iovation vice president of global partnerships Ed Wu commented: "We’re excited that Playtech is joining forces with Iovation to make the Internet a safer and less complicated place for its licensees.
"Our partnership strengthens the ability to spot risks and remediate fraud threats. It’s a fantastic feeling to be able to work together to give users an extra level of confidence."
Playtech’s partnership with Iovation is the latest in a series of agreements with third parties designed to deliver a 360-degree customer toolset, and follows similar deals with fraud prevention and risk management software specialists Featurespace, real-time engagement and retention platform Captain Up, and gamification experts Thunderbite.
Shares in Playtech plc (LSE:PTEC) were trading down 1.56 per cent at 385.80 pence per share in London Monday morning, hitting a new 52-week low of 383.70 pence per share in the process.