Business News

New York-listed gaming supplier Scientific Games has enhanced its SG Digital casino partner programme as it looks to create an improved service for operators and third-party suppliers.

The enhanced two-sided network brings operators and games developers together under SG Digital’s casino platform.

The programme’s two partner streams have been renamed Connect and Amplify, with games studios that join Connect benefiting from SG Digital’s expertise in developing content to deliver next-level player experiences.

Third-party providers which become Amplify partners are able to connect their games through a simple integration with the SG Digital casino platform and significantly expand the reach of their content.

Both Connect and Amplify partners will have access to more than 130 operators across the globe in 20 regulated jurisdictions. Additional benefits include data-driven insights that demonstrate how games are performing to maximise performance, as well as GCM technology to protect partners from regulatory changes in new and existing markets.

“Our newly-enhanced partner programme provides games studios with an exciting opportunity to connect with the world’s largest online distribution network while simplifying and strengthening onboarding and integration,” said SG Digital studio director Rob Procter.

“At SG Digital, we have an experienced and dedicated team that can help take studios to the next level to produce innovative and entertaining content, alongside a stable platform that provides them with access to operators across the globe."

SG Digital partnership director Steve Mayes commented: “Operators continue to look for new and exciting content. It’s vital that we push the boundaries to provide our partners with the best features to ensure we attract the most exciting content in the market for our customers.

“Our two-sided network approach allows us to provide fantastic flexibility across multiple game providers, to ensure our customers have all the tools they need to create the best possible player experience.”

Shares in Scientific Games Corporation (NSQ:SGMS) closed in New York Monday down 2.68 per cent at $23.99 per share.