Talking to online casino software suppliers leaves little doubt about the way the industry is heading – gamification. The future of gaming lies in these innovations.

Gamification is a very broad term. In a sense, any game gamifies a website. You could view it as a ludicrous term to use for casino games. How can you gamify a game?

Google the term and you will come up with the following definition: “The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.”

As SG Digital casino VP Dominic Le Garsmeur explains: “In our industry we see it as added experiences that engage players outside of the core real-money gameplay.”

But it has come to mean more than that. There is a blurring of the boundaries – between game, lobby and even registration – that offers a glimpse into the future of online gaming.

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