Stockholm-listed operator Kindred Group has launched its first online sportsbook in the United States under its flagship brand Unibet.

The launch of the Kambi-powered online sportsbook in New Jersey comes three months after the operator’s online casino debuted in the state through its partnership with Hard Rock Hotel & Casino Atlantic City.

“We are very excited to launch our first sportsbook in the US and being able to give our customers in New Jersey a first-class sports betting experience,” said Kindred US senior vice president Manuel Stan. “To be able to do this in partnership with a brand as strong as Hard Rock Hotel & Casino who share our vision to be a leader in the US market is a great feeling.

“We are also very pleased to extend the strong bond we have with Kambi as our sportsbook supplier, who we have worked closely with for the past 22 years in Europe and in Australia.

“We have been preparing very thoroughly for this moment for a long time and are ready and excited to become a part of what most likely will become the largest betting market in the world,” Stan concluded.

Kindred continues to invest in growing its US operations and expects to launch in Pennsylvania in the coming months via its partnership with Mohegan Sun Pocono.

Shares in Kindred Group plc (STO:KIND) were trading up 3.46 per cent at SEK58.58 per share in Stockholm Wednesday morning.