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Toronto-listed sports publisher and betting operator Score Media and Gaming has integrated its popular sports app with its mobile sportsbook to launch Fuse.

Fuse by theScore is a new suite of integrations linking the company’s media and sports betting platforms, allowing users of Apple mobile devices in New Jersey to create betslips from within theScore sports app for the first time, including markets for moneylines, spreads and totals.

These native integrations have been embedded directly into theScore’s media app box scores, where users can leverage deep data, results and stats to inform, support and build their betslip. A single tap then takes users directly into theScore Bet, where logging-in using Face ID dramatically reduces the time to complete the wager.

“The launch of theScore Bet revolutionized the integration of sports betting and media, and the introduction of Fuse takes it to another level,” said John Levy, founder and CEO of theScore.

“We’ve created an unparalleled cross-platform media and betting experience, getting sports fans into the action faster than ever. Our goal is to continue to surpass sports fans’ expectations while leading the way for media in the sports betting industry. And with Fuse, we’re only getting started.”

theScore Bet was launched in September through a market access agreement with Darby Development, operator of New Jersey’s Monmouth Park Racetrack. The company also has market access deals across 11 other US states with Penn National Gaming, subject to the enactment of state gaming laws and regulations and the receipt of relevant licenses and approvals.

Shares in Score Media and Gaming Inc (CVE:SCR) closed 2.9 per cent higher at CAD$0.71 per share in Toronto Wednesday.

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