News Corp-owned Dow Jones is making prediction market data available across its consumer platforms through an exclusive partnership with Polymarket.
The agreement will make Polymarket’s real-time prediction market data available across Dow Jones platforms, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily.
The collaboration will provide audiences with greater visibility into prediction market signals across a range of economic, political and cultural topics.
As part of the partnership, Dow Jones will introduce new consumer-facing features incorporating prediction market data, including a custom earnings calendar highlighting market-implied expectations around corporate performance.
“We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight into collective beliefs about future events,” said Almar Latour, CEO of Dow Jones and Publisher of The Wall Street Journal. “Our mission is to help people make decisions by offering them reliable news, data and analysis.
“In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”
Polymarket founder and CEO Shayne Coplan commented: “The Dow Jones group, including The Wall Street Journal, are setting a new standard for accessible, data-driven information to inform their readers. As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent, and accurate information.
“This partnership combines journalistic insight with real-time market probabilities – including the most-watched business news like public company earnings reports – to create a truly comprehensive news experience for readers.”
Gaming Intelligence’s industry leading news and analysis is also available on Dow Jones Factiva.